Rex W. Price III, President and CEO - Mr. Price has extensive experience in both the development and hosting of commercial web sites. The two roles which Mr. Price has most often taken are Team Project Leader and Senior Developer. Prior to launching Lost Horizon Interactive in 1996, Mr. Price managed a $22 million portfolio of tax-free bonds at Morgan Stanley Dean Witter in Beverly Hills, California from 1989 to 1996. It was at Dean Witter that Mr. Price became aware of tremendous potential of the Internet as a result of conducting research in the booming technology sector. From 1984 to 1989 Mr. Price attended the University of Southern California where he pursued a B.A. in Economics with a minor in Business Administration. In 1985 while attending USC, Mr. Price was recruited as head photographer of a new interstate collegiate magazine which is published to this day under the name of 'The Insider'.